Posted on May 26, 2022

Vanguard Online Marketing

Is SEO a Better Investment Than Pay-Per-Click?

Pay Per Click (PPC) marketing provides a quick solution at a very high cost, but a continuous stream of solutions is required. You can pay anywhere between $10 and $40 for each click of your paid ads.

Compared to PPC, SEO is much more effective at producing long-term results. As an analogy, you could think of it as farming. Despite the fact that the crops are taking their time to grow, you will be able to harvest all the products you need once they do.

According to Imforza, 71% of searchers click organic links rather than paid links.

Spending money on long-term farming strategies will enable your marketing budget to last longer.

With SEO, your small business website can secure sales and generate sales for years to come, enabling you to build lasting business relationships.

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